{% if auction.cached_stats.misc.total_unique_views %}{{ auction.cached_stats.misc.total_unique_views }}{% else %}N/A{% endif %}
{% if compare_auction %}
{% if compare_auction.cached_stats.misc.total_unique_views %}{{ compare_auction.cached_stats.misc.total_unique_views }}{% else %}N/A{% endif %}
{% endif %}
Activity
This graph shows overall engagement of people with your auction. You can gauge the effectiveness of advertising by tracking views and bids here.
{% if auction.is_online %}
{% endif %}
Promotions and join reminder emails
When users with an account view your auction but don't join it, they'll be sent a reminder email 24 hours later. Users can turn off send reminder emails about joining auctions under preferences.
Promoted auctions are included in a weekly promotional email sent every Wednesday to nearby users.
{% if auction.allow_mailing_lots and not auction.location_with_location_qs.count %}
Join reminder emails are not sent for auctions without an in-person pickup location.
{% endif %}
Metric
{{ auction.title }}
{% if compare_auction %}
{{ compare_auction.title }}
{% endif %}
Users who received a join reminder email
{{auction.number_of_reminder_emails}}
{% if compare_auction %}
{{compare_auction.number_of_reminder_emails}}
{% endif %}
Click rate for join reminder email
{{auction.reminder_email_clicks|floatformat:2}}% ({{auction.all_auctions_reminder_email_clicks|floatformat:2}}% in all auctions)
{% if compare_auction %}
{{compare_auction.reminder_email_clicks|floatformat:2}}% ({{compare_auction.all_auctions_reminder_email_clicks|floatformat:2}}% in all auctions)
{% endif %}
Join rate for join reminder email
{{auction.reminder_email_joins|floatformat:2}}% ({{auction.all_auctions_reminder_email_joins|floatformat:2}}% in all auctions)
{% if compare_auction %}
{{compare_auction.reminder_email_joins|floatformat:2}}% ({{compare_auction.all_auctions_reminder_email_joins|floatformat:2}}% in all auctions)
{% endif %}
Clicks from weekly promo email
{{auction.weekly_promo_email_clicks}}
{% if compare_auction %}
{{compare_auction.weekly_promo_email_clicks}}
{% endif %}
Users who received this auction in weekly promo email
{{auction.weekly_promo_emails_sent}}
{% if compare_auction %}
{{compare_auction.weekly_promo_emails_sent}}
{% endif %}
Users who received this auction as a promo push notification
{% if not compare_auction.is_online %}{{ compare_auction.number_of_lots_added_to_queue }}{% else %}N/A{% endif %}
{% endif %}
{% endif %}
{% if not auction.is_online and auction.lots_sold_per_minute %}
Average lots sold per minute
{{ auction.lots_sold_per_minute|floatformat:2 }}
{% if compare_auction %}
{% if not compare_auction.is_online and compare_auction.lots_sold_per_minute %}{{ compare_auction.lots_sold_per_minute|floatformat:2 }}{% else %}N/A{% endif %}
{% endif %}
Total auction run time
{{ auction.total_auction_duration_str }}
{% if compare_auction %}
{% if not compare_auction.is_online and compare_auction.total_auction_duration %}{{ compare_auction.total_auction_duration_str }}{% else %}N/A{% endif %}
{% endif %}
{% endif %}
Lot sell prices
How many lots sold at different price points. Buyer's auctions have a distribution towards the left, seller's auctions towards the right.
{% if auction.is_online %}
{% endif %}
{% if not auction.is_online %}
Attrition
This graph shows lot sell price, graphed against the minutes into the auction. Generally, prices tend to decrease the longer an auction runs. (And if you can't see a decrease on this graph, awesome!) Attrition is often the largest issue in big auctions. You can counteract it with:
Change out your auctioneer if they start to slow down
Enable or require a Buy Now price on lots to skip bidding altogether
Put some items up for a silent auction, which will allow people to bid on these items while the main auction is running (you can still use this site for invoicing, just record the silent auction winners once the silent auction ends)
Hold more door prize drawings and raffles later in the auction to encourage people to stay
Auctioneer performance
This graph shows the time since the last lot sold, graphed against the minutes into the auction. Faster auctioneers will tend to be lower down on the Y axis. If more than 3 minutes elapsed since the last lot, that data point is skipped. If you changed auctioneers mid-way though the auction, see if you can spot that location on this chart. Faster isn't always better, but the speed of your auctioneer makes a huge difference on attrition, especially in larger auctions. And of course, this is based on the lot sell time, so if you're recording bids on paper and tallying them up later, you may not get a perfect representation of your auctioneer's speed.
{% endif %}
The importance of images on sell price
Generally, having an image makes a lot sell for more money, but more images don't help. Remember that you can click on the legend to show/hide the number of lots or median value. Does having a picture make a difference in your auction?
{% if compare_auction %}This graph gets really cluttered when comparing auctions and it's really mostly about seeing how worthwhile it is to add images, which doesn't change between auctions.{% endif %}
How far users travel to get to your auction
Use this information to add additional pickup locations to future auctions. Note that only people who join though this website have their location recorded: if you manually add people to your auction, they won't show up here. IP address is used for people who choose not to share their exact location; be aware that IP geolocation is quite imprecise.
How many auctions have your users participated in previously?
You want a good mix of newbies and veterans. This takes into account ALL auctions on the site, not just ones you've created. Email address is used to identify people, so if you left that blank, that person won't appear here at all.
How many lots do your users submit?
Most people will add very few lots to an auction, but it's worth considering those people, as how their lots do will impact whether or not they come back. Only people who actually bought or sold a lot are included here -- if someone joined your auction but didn't participate, they won't appear in any column of this graph.
{% if auction.multi_location %}
How much volume does each location do?
Use this to spot low-volume locations to skip or advertise more at next time.
{% endif %}
Website feature utilization
How many of your users are taking advantage of features on this webiste?
These measure the percent of users who could be taking advantage of the feature, which means:
Mobile app shows the percent of all your users (with an account) who have installed and signed in to the mobile app
Searches, watches, proxy bidding, and chat measure only the percent of users with an account
Proxy bidding shows the percent of your users with an account who have bid and who have ever used proxy bidding, even in other auctions
View invoice shows the percent of all users with an invoice who viewed it
Leave feedback shows the percent of all users who won a lot and left feedback on it