{% extends "base.html" %} {% load crispy_forms_tags %} {% load currency_filters %} {% block title %} Stats for {{ auction.title }} {% endblock %} {% load static %} {% block content %} {% block extra_js %} {% endblock %} {% include 'auction_ribbon.html' %}
{% if stats_age %}

Stats last updated: {{ stats_age }}

{% endif %} {% if stats_being_recalculated %} {% endif %} {% if not auction.total_lots %} {% endif %}

Users

{% if compare_auction %} {% endif %} {% if compare_auction %} {% endif %} {% if compare_auction %} {% endif %} {% if compare_auction %} {% endif %} {% if compare_auction %} {% endif %} {% if compare_auction %} {% endif %} {% if compare_auction %} {% endif %} {% if compare_auction %} {% endif %}
Metric {{ auction.title }}{{ compare_auction.title }}
Total users {{auction.number_of_confirmed_tos}}{{compare_auction.number_of_confirmed_tos}}
Users who bought or sold at least one item {{auction.number_of_participants}}{{compare_auction.number_of_participants}}
Buyers {{auction.number_of_buyers}}{{compare_auction.number_of_buyers}}
Sellers {{auction.number_of_sellers}}{{compare_auction.number_of_sellers}}
Sellers who did not buy anything {{auction.number_of_sellers_who_didnt_buy}}{{compare_auction.number_of_sellers_who_didnt_buy}}
Users who preregistered through this site {{auction.preregistered_users}}{{compare_auction.preregistered_users}}
Total unique views {% if auction.cached_stats.misc.total_unique_views %}{{ auction.cached_stats.misc.total_unique_views }}{% else %}N/A{% endif %}{% if compare_auction.cached_stats.misc.total_unique_views %}{{ compare_auction.cached_stats.misc.total_unique_views }}{% else %}N/A{% endif %}

Activity

This graph shows overall engagement of people with your auction. You can gauge the effectiveness of advertising by tracking views and bids here.

{% if auction.is_online %} {% endif %}

Promotions and join reminder emails

When users with an account view your auction but don't join it, they'll be sent a reminder email 24 hours later. Users can turn off send reminder emails about joining auctions under preferences.

Promoted auctions are included in a weekly promotional email sent every Wednesday to nearby users. {% if auction.allow_mailing_lots and not auction.location_with_location_qs.count %}

Join reminder emails are not sent for auctions without an in-person pickup location. {% endif %} {% if compare_auction %} {% endif %} {% if compare_auction %} {% endif %} {% if compare_auction %} {% endif %} {% if compare_auction %} {% endif %} {% if compare_auction %} {% endif %} {% if compare_auction %} {% endif %} {% if compare_auction %} {% endif %} {% if compare_auction %} {% endif %}
Metric {{ auction.title }}{{ compare_auction.title }}
Users who received a join reminder email {{auction.number_of_reminder_emails}}{{compare_auction.number_of_reminder_emails}}
Click rate for join reminder email {{auction.reminder_email_clicks|floatformat:2}}% ({{auction.all_auctions_reminder_email_clicks|floatformat:2}}% in all auctions){{compare_auction.reminder_email_clicks|floatformat:2}}% ({{compare_auction.all_auctions_reminder_email_clicks|floatformat:2}}% in all auctions)
Join rate for join reminder email {{auction.reminder_email_joins|floatformat:2}}% ({{auction.all_auctions_reminder_email_joins|floatformat:2}}% in all auctions){{compare_auction.reminder_email_joins|floatformat:2}}% ({{compare_auction.all_auctions_reminder_email_joins|floatformat:2}}% in all auctions)
Clicks from weekly promo email {{auction.weekly_promo_email_clicks}}{{compare_auction.weekly_promo_email_clicks}}
Users who received this auction in weekly promo email {{auction.weekly_promo_emails_sent}}{{compare_auction.weekly_promo_emails_sent}}
Users who received this auction as a promo push notification {{auction.promo_push_notifications_sent}}{{compare_auction.promo_push_notifications_sent}}
Click rate for weekly promo email {{auction.weekly_promo_email_click_rate|floatformat:2}}%{{compare_auction.weekly_promo_email_click_rate|floatformat:2}}%

Lots

{% if compare_auction %} {% endif %} {% if compare_auction %} {% endif %} {% if compare_auction %} {% endif %} {% if compare_auction %} {% endif %} {% if compare_auction %} {% endif %} {% if compare_auction %} {% endif %} {% if compare_auction %} {% endif %} {% if compare_auction %} {% endif %} {% if compare_auction %} {% endif %} {% if compare_auction %} {% endif %} {% if compare_auction %} {% endif %} {% if not auction.is_online %} {% if compare_auction %} {% endif %} {% endif %} {% if not auction.is_online and auction.lots_sold_per_minute %} {% if compare_auction %} {% endif %} {% if compare_auction %} {% endif %} {% endif %}
Metric {{ auction.title }}{{ compare_auction.title }}
Total lots {{auction.total_lots}}{{compare_auction.total_lots}}
Unsold lots {{auction.total_unsold_lots}} ({{auction.percent_unsold_lots|floatformat:0}}%){{compare_auction.total_unsold_lots}} ({{compare_auction.percent_unsold_lots|floatformat:0}}%)
Sold lots {{auction.total_sold_lots}} ({{ auction.total_sold_lots_with_buy_now_percent|floatformat:0 }}% with buy now){{compare_auction.total_sold_lots}} ({{ compare_auction.total_sold_lots_with_buy_now_percent|floatformat:0 }}% with buy now)
Median lot price {{auction.currency_symbol}}{{auction.median_lot_price|floatformat:2}}{{compare_auction.currency_symbol}}{{compare_auction.median_lot_price|floatformat:2}}
Gross (value of all lots sold) {{auction.currency_symbol}}{{auction.gross|floatformat:2}}{{compare_auction.currency_symbol}}{{compare_auction.gross|floatformat:2}}
Total donations {{auction.currency_symbol}}{{auction.total_donations|floatformat:2}}{{compare_auction.currency_symbol}}{{compare_auction.total_donations|floatformat:2}}
Club profit (unrounded) {{auction.currency_symbol}}{{auction.club_profit_raw|floatformat:2}}{{compare_auction.currency_symbol}}{{compare_auction.club_profit_raw|floatformat:2}}
Club profit (includes adjustments, and invoices are rounded to the nearest dollar) {{auction.currency_symbol}}{{auction.club_profit|floatformat:2}} ({{ auction.percent_to_club|floatformat:2 }}% of gross){{compare_auction.currency_symbol}}{{compare_auction.club_profit|floatformat:2}} ({{ compare_auction.percent_to_club|floatformat:2 }}% of gross)
Seller payout {{auction.currency_symbol}}{{ auction.total_to_sellers|floatformat:2 }}{{compare_auction.currency_symbol}}{{ compare_auction.total_to_sellers|floatformat:2 }}
Lots with a scanned QR code {{ auction.number_of_lots_with_scanned_qr }}{{ compare_auction.number_of_lots_with_scanned_qr }}
Lots added to the selling queue {{ auction.number_of_lots_added_to_queue }}{% if not compare_auction.is_online %}{{ compare_auction.number_of_lots_added_to_queue }}{% else %}N/A{% endif %}
Average lots sold per minute {{ auction.lots_sold_per_minute|floatformat:2 }}{% if not compare_auction.is_online and compare_auction.lots_sold_per_minute %}{{ compare_auction.lots_sold_per_minute|floatformat:2 }}{% else %}N/A{% endif %}
Total auction run time {{ auction.total_auction_duration_str }}{% if not compare_auction.is_online and compare_auction.total_auction_duration %}{{ compare_auction.total_auction_duration_str }}{% else %}N/A{% endif %}


Lot sell prices


How many lots sold at different price points. Buyer's auctions have a distribution towards the left, seller's auctions towards the right.



{% if auction.is_online %} {% endif %} {% if not auction.is_online %}

Attrition

This graph shows lot sell price, graphed against the minutes into the auction. Generally, prices tend to decrease the longer an auction runs. (And if you can't see a decrease on this graph, awesome!) Attrition is often the largest issue in big auctions. You can counteract it with:
Auctioneer performance
This graph shows the time since the last lot sold, graphed against the minutes into the auction. Faster auctioneers will tend to be lower down on the Y axis. If more than 3 minutes elapsed since the last lot, that data point is skipped. If you changed auctioneers mid-way though the auction, see if you can spot that location on this chart. Faster isn't always better, but the speed of your auctioneer makes a huge difference on attrition, especially in larger auctions. And of course, this is based on the lot sell time, so if you're recording bids on paper and tallying them up later, you may not get a perfect representation of your auctioneer's speed.
{% endif %}

The importance of images on sell price

Generally, having an image makes a lot sell for more money, but more images don't help. Remember that you can click on the legend to show/hide the number of lots or median value. Does having a picture make a difference in your auction? {% if compare_auction %}This graph gets really cluttered when comparing auctions and it's really mostly about seeing how worthwhile it is to add images, which doesn't change between auctions.{% endif %}

How far users travel to get to your auction

Use this information to add additional pickup locations to future auctions. Note that only people who join though this website have their location recorded: if you manually add people to your auction, they won't show up here. IP address is used for people who choose not to share their exact location; be aware that IP geolocation is quite imprecise.

How many auctions have your users participated in previously?

You want a good mix of newbies and veterans. This takes into account ALL auctions on the site, not just ones you've created. Email address is used to identify people, so if you left that blank, that person won't appear here at all.

How many lots do your users submit?

Most people will add very few lots to an auction, but it's worth considering those people, as how their lots do will impact whether or not they come back. Only people who actually bought or sold a lot are included here -- if someone joined your auction but didn't participate, they won't appear in any column of this graph. {% if auction.multi_location %}

How much volume does each location do?

Use this to spot low-volume locations to skip or advertise more at next time. {% endif %}

Website feature utilization

How many of your users are taking advantage of features on this webiste?
These measure the percent of users who could be taking advantage of the feature, which means:

Referrers

What websites are sending you traffic?
Back to rules
{% endblock %}